If you own a website, the most important thing you need is visibility and traffic. In order to achieve that you need to focus on a few things like market trends, competitor analysis, keyword research, analytics, and optimization. There are few SEO tools that help in solving these problems.

Below are the top 10 SEO tool providers in the Market that provide unique features and specifications

1. Ahrefs

With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Ahrefs intends to stay independent and focus on helping people to make useful content and to make it more accessible with an ultimate goal to make a search engine sharing profit with content creators.

The tools they provide will help you to improve your website, to find a topic to write about, or to track your website’s performance. They will guide you on the way with learning materials on the blog and the Youtube channel. While all the learning materials and some of the tools will stay free.

2. Semrush

Semrush knows a lot about your market and website. It gives you access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day. Get measurable results from online marketing. They will help you in content marketing, competitor research, PPC, and social media marketing from just one platform. Grow organic traffic with the complete and easy SEO tools & workflow. But you get more than just numbers. Semrush analyzes the data for you and gives you instant recommendations on SEO, content marketing, and advertising that can help you improve your online visibility in days.

3. Google Search Console

Improve your performance on Google Search. Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results

See which queries bring users to your site. Analyze your site’s impressions, clicks, and position on Google Search. Submit sitemaps and individual URLs for crawling. Review your index coverage to make sure that Google has the freshest view of your site. Receive email alerts when Google identifies issues on your site. See which URLs are affected by these issues and tell Google when you’ve fixed them.

4. KWFinder

KWFinder has lots of the features that other tools have. But unlike most other tools, it’s VERY intuitive. Keyword analysis is no rocket science. Just go for the keywords with low SEO difficulty and high search volume. They have exact search volumes and the most accurate keyword difficulty! It helps in finding out what works for your competitors. Just enter their domain or URL and KWFinder will show you the best keywords they rank for. Timing is the key to keyword analysis! Create content based on historical search volumes and long-term trends. Identify seasonal keywords and hot topics that will boost the organic traffic of your website.

5. Moz Pro

Moz Pro is a complete SEO toolset that helps boost your rankings and search engine visibility. Moz Pro software finds Website errors, Competitive research SEO opportunities and gives you actionable insights. Powered by our industry-leading SEO metrics – including Page Authority and Domain Authority – Moz Pro gives you the highest quality data to do your job. Successful SEO takes time, especially when you have to use multiple products to get the job done. Save time and streamline your workflow with the complete Moz Pro toolset. They break down the data so you can focus on adapting strategy for results.

6. SpyFu

SpyFu helps you with SEO marketing suite, PPC analyzer, Historic data, Competitive analysis, Backlink outreach, Unlimited keyword & domain projects, Custom reporting. Take the guesswork out of SEO, by getting instant access to backlink strategies, ranking history, and top pages. Stay up to date with keyword tracking and custom reports.

• Competitor analysis
• Backlinks builder
• Keyword research
• Rank tracking
• SERP analysis
• Compare domains

7. Ubersuggest

Imagine being able to reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy. Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

With the top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook. You no longer will waste time writing content that people don’t want to read. Ubersuggest helps you with all the SEO analysis.

8. WooRank

A simpler way to grow your business. With WooRank tools, you can easily actionable insight to help you optimize your online sales and marketing efforts. Eliminate the need for multiple marketing tools and maximize your team’s efficiency. Analyze your SEO, identify keyword opportunities and discover technical issues, all in one Project.

• Closely monitor your rivals’ SEO strategy to propel your business forward
• Discover target keywords and hidden opportunities in your market
• Review countless websites – Generate high level website audits for leads and clients
• Customize your reports – Design brand focused templates to deliver insights to prospects
• Capture motivated buyers – Focus your outreach so you’re reaching the right leads at the right time

9. GrowthBar SEO

Make SEO Content that Google loves with the help of GrowthBar SEO. Get billions of keywords, backlinks, and create blog content. Perform 20% better in Google organic search with GrowthBar — the delightfully simple tool for creating one-click blog post outlines uncovering billions of keywords and spying on competitors. Track any site’s keyword rankings and get access to billions of keyword suggestions, keyword difficulty scores, and related long-tail keywords—all in delightful dashboards. See any website’s domain authority, organic keywords, Google Ads, Facebook Ads, and backlinks.

10. SiteChecker

Check Your Website’s SEO for FREE using SiteChecker. Get a detailed SEO report with a personalized checklist on how to improve your website and get to the top of Google. Run a technical SEO audit whether you are launching a website, moving your website, or looking for ways to improve search performance using SiteChecker

Google Search Console and Google Analytics collect valuable data about your website. But they don’t tell you what to do based on this data, but Sitechecker will. Sitechecker analyzes your search performance every day and updates your to-do list based on changes happening in terms of your website content, website rankings, or backlinks.